He’s been in love with fragrances since a child of 8 years old. In 1996, He started a fragrance business on the side. And by 2001 with the growth of the internet, the little fragrance business was beginning to grow.

He’s watched many fragrances come around and go. He loves to find older fragrances that everyone used to wear. His passion for fragrances is combined with a passion for fitness and a healthy living lifestyle. Passion, Gratitude, Innovation, Goals, Ambition, Vision, Flow, Clarity, Concentration, Volition, Peak Performance, Relationships, Caring, Service to Others, Efficiency, Generosity, Appreciation, are all part of the brand.